Marketing research / Carl McDaniel, Jr., Roger Gates

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2007Edition: 7th edDescription: 623 p. : ill. (chiefly col.), col. maps + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.2 M322M 2007 (Browse shelf(Opens below))	Available	200904010003

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Previous	HF5415.2 M322M 1998 Marketing research essentials	HF5415.2 M322M 2004 Marketing research essentials /	HF5415.2 M322M 2004 Marketing research essentials /	HF5415.2 M322M 2007 Marketing research /	HF5415.2 M343B Basic marketing research : applications to contemporary issues /	HF5415.2 M343B 2002 Basic marketing research : applications to contemporary issues /	HF5415.2 M343E 2015 Essentials of marketing research : a hands-on orientation /	Next

Includes bibliographical references and index

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