Spanning silos : the new CMO imperative / David A. Aaker

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2008Description: 217 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 A243S (Browse shelf(Opens below))	Available	200908130009

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Includes bibliographical references and index

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