Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith

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Material type: Text

TextPublication details: Chichester : Wiley, 2010Description: 584 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.123 D334M (Browse shelf(Opens below))	Available	201003270031
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.123 D334M (Browse shelf(Opens below))	Available	2017000004147

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Previous	HF5415.123 C664M Marketing communications management : concepts and theories, cases and practices /	HF5415.123 C684M Marketing communications	HF5415.123 C684M Marketing communications /	HF 5415.123 D334M Marketing communications : a brand narrative approach /	HF 5415.123 D334M Marketing communications : a brand narrative approach /	HF5415.123 E234M 2015 Marketing communications /	HF5415.123 F544M Marketing communications : frameworks, theories and applications	Next

Includes bibliographical references and index

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