Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne

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TextPublication details: Oxford : Butterworth-Heinemann, 2007Description: 242 p. : illISBN:

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Previous	HF5415.55 B377L Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance /	HF5415.55 B527C Customer equity : building and managing relationships as valuable assets /	HF5415.55 C474R Relationship marketing : creating stakeholder value /	HF 5415.55 C474R Relationship marketing : creating stakeholder value /	HF5415.55 C862C 2015 Customer-centric marketing : building relationships, creating advocates, and influence your customer /	HF5415.55 D662S Strategic market relationships : from strategy to implementation /	HF5415.55 E326R Relationship marketing : exploring relational strategies in marketing /	Next

Includes bibliographical references and index

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