Brand society : how brands transform management and lifestyle / Martin Kornberger

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Material type: Text

TextPublication details: Cambridge : Cambridge Univ. Press, 2010Description: 308 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 K676B (Browse shelf(Opens below))	Available	201009210199

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Previous	HD 69 .B7 K526B The brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /	HD69 .B7 K534N No space, no choice, no jobs, no logo /	HD69 .B7 K674B B2B brand management /	HD 69 .B7 K676B Brand society : how brands transform management and lifestyle /	HD69 .B7 L356C The case for B2B branding : pulling away from the business to business pack /	HD69 .B7 L362D Designing brand experiences /	HD69 .B7 L362D Designing brand experiences /	Next

Includes bibliographical references and index

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