Brand meaning / Mark Batey

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Material type: Text

TextPublication details: New York, N.Y. : Routledge, c2008Description: 257 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 B373B (Browse shelf(Opens below))	Available	201102030025

Total holds: 0

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Previous	HF5415.1255 A382 2017 Advances in corporate branding /	HF5415.1255 A766B Branding the nation : the global business of national identity /	HF5415.1255 B372D 2019 Digital luxury : transforming brands & consumer experiences /	HF 5415.1255 B373B Brand meaning /	HF5415.1255 B483B Building brand authenticity : 7 habits of iconic brands /	HF5415.1255 B483B Building brand authenticity : 7 habits of iconic brands /	HF 5415.1255 B726 Brand identity now! /	Next

Includes bibliographical references and indexes

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