Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : FT Press, c2013.Edition: 2nd edDescription: 379 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.153 C332C 2013 (Browse shelf(Opens below))	Available	201211300001

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Previous	HF 5415.153 B726R Robert's rules of innovation : a 10-step program for corporate survival /	HF5415.153 C332C Creating breakthrough products : innovation from product planning to program approval /	HF5415.153 C332C Creating breakthrough products : innovation from product planning to program approval /	HF 5415.153 C332C 2013 Creating breakthrough products : revealing the secrets that drive global innovation /	HF5415.153 C666P Product leadership : creating and launching superior new products	HF5415.153 C728N 1991 New products management	HF5415.153 C728N 1997 New products management	Next

Includes bibliographical references and index

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