Advertising and promotions : an integrated brand approach / Richard J. Semenik ... [et al.].

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Material type: Text

TextPublication details: Australia : South-Western Cengage Learning, c2012.Edition: 6th ed. , international edDescription: 710 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5823 A383 2012 (Browse shelf(Opens below))	Available	201302060060
Books	BU Library and Learning Space	Books	Book Shelves	HF 5823 A383 2012 (Browse shelf(Opens below))	Available	201302060061

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Previous	HF5823 A383 Advertising now. print /	HF5823 A383 Advertising. Volume 1, Advertising management /	HF 5823 A383 2012 Advertising and promotions : an integrated brand approach /	HF 5823 A383 2012 Advertising and promotions : an integrated brand approach /	HF 5823 A383 2012 Advertising and promotions : an integrated brand approach /	HF5823 A477A Advertising strategy : creative tactics from the outside/in /	HF 5823 A477A 2010 Advertising creative : strategy, copy + design /	Next

Includes bibliographical references and index

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