Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

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Material type: Text

TextPublication details: London : Kogan Page, c2014.Description: 218 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 G346B (Browse shelf(Opens below))	Available	201404230006
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 G346B (Browse shelf(Opens below))	Available	201404230005

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Previous								Next
Previous	HF5415.1255 G322B 2015 Brand psychology : consumer perceptions, corporate reputations /	HF5415.1255 G344B Brands & rousers : the holistic system to foster high-performing businesses, brands and careers /	HF 5415.1255 G346B Brand esSense : using sense, symbol and story to design brand identity /	HF 5415.1255 G346B Brand esSense : using sense, symbol and story to design brand identity /	HF 5415.1255 G544C Capture the mindshare and the market share will follow : the art and science of building brands /	HF 5415.1255 G662U Uprising : how to build a brand--and change the world--by sparking cultural movements /	HF5415.1255 G725A The ad-free brand : secrets to building successful brands in a digital world /	Next

Includes bibliographical references and index

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