Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

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Material type: Text

TextPublication details: [Berlin] : Springer, c2010.Description: 273 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.32 Z872N (Browse shelf(Opens below))	Available	201405160001

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Previous	HF5415.32 W444C Consumer behavior	HF5415.32 W444C Consumer behavior	HF5415.32 Z836A 2019 The age of surveillance capitalism : the fight for a human future at the new frontier of power /	HF5415.32 Z872N Neuromarketing : exploring the brain of the consumer /	HF5415.324 Y377D Decoding the new consumer mind : how and why we shop and buy /	HF5415.324 Y377D Decoding the new consumer mind : how and why we shop and buy /	HF5415.33 .A78 S387C Consumer behavior in Asia	Next

Includes bibliographical references and index

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