Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran.

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Material type: Text

TextPublication details: San Francisco, Calif. : Jossey-Bass, 2014.Description: 262 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 H344R (Browse shelf(Opens below))	Available	2014000002854
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 H344R (Browse shelf(Opens below))	Available	2014000002934

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Previous	HF5415.1255 G725A The ad-free brand : secrets to building successful brands in a digital world /	HF5415.1255 G725A The ad-free brand : secrets to building successful brands in a digital world /	HF5415.1255 G766B 2013 Basics of branding : a practical guide for managers /	HF5415.1255 H344R Romancing the brand : how brands create strong, intimate relationships with consumers /	HF5415.1255 H344R Romancing the brand : how brands create strong, intimate relationships with consumers /	HF5415.1255 H377A Archetypes in branding : a toolkit for creatives and strategists /	HF5415.1255 H444B 2013 Branding for bloggers : tips to grow your online audience & maximize your income /	Next

Includes bibliographical references and index.

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