Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

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Material type: Text

TextPublication details: Los Angeles, Calif. : SAGE, c2014.Edition: 4th edDescription: 395 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.127 M664C 2014 (Browse shelf(Opens below))	Available	2015000001596
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.127 M664C 2014 (Browse shelf(Opens below))	Available	2015000001855

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Previous	HF5415.127 M322M 1998 Market segmentation : how to do it, how to profit from it	HF5415.127 M372F Future marketing : targeting seniors boomers, and generations X and Y	HF5415.127 M372F Future marketing : targeting seniors boomers, and generations X and Y	HF5415.127 M664C 2014 Global marketing and advertising : understanding cultural paradoxes /	HF5415.127 M664C 2014 Global marketing and advertising : understanding cultural paradoxes /	HF5415.127 M664G Global marketing and advertising : understanding cultural paradoxes	HF5415.127 M664G Global marketing and advertising : understanding cultural paradoxes	Next

Includes bibliographical references and index.

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