The global corporate brand book / Michael Morley.

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Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2009.Description: 230 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 M674G 2009 (Browse shelf(Opens below))	Available	2015000002690

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Previous	HD69 .B7 M667B 2005 The brand called you : the ultimate brand-building and business development handbook to transform anyone into an indispensable personal brand /	HD69 .B7 M673U United we brand : how to create a cohesive brand that's seen, heard, and remembered /	HD69 .B7 M673U United we brand : how to create a cohesive brand that's seen, heard, and remembered /	HD69.B7 M674G 2009 The global corporate brand book /	HD 69 .B7 M677F From Altoids to Zima : the surprising stories behind 125 brand names /	HD69 .B7 N323L Living brands : collaboration + innovation = customer fascination /	HD69 .B7 N485B The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /	Next

Includes bibliographical references and index.

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