Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noeel Kapferer.

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TextPublisher: London : Kogan Page, 2015Description: 228 pages : illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9999 .L852 K363K 2015 (Browse shelf(Opens below))	Available	2016000005106

Total holds: 0

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Previous	HD 9999 .L852 G562 Global luxury trends : innovative strategies for emerging markets /	HD 9999 .L852 G562 Global luxury trends : innovative strategies for emerging markets /	HD 9999 .L852 G877L Luxury talent management : leading and managing a luxury brand /	HD9999 .L852 K363K 2015 Kapferer on luxury : how luxury brands can grow yet remain rare /	HD9999 .L852 K363L The luxury strategy : break the rules of marketing to build luxury brands /	HD 9999 .L852 K363L 2012 The luxury strategy : break the rules of marketing to build luxury brands /	HD 9999 .L852 K363L 2012 The luxury strategy : break the rules of marketing to build luxury brands /	Next

Includes bibliographical references and index

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