Marketing communications : brands, experiences and participation / Chris Fill.

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TextPublisher: Harlow, England : Pearson, 2013Edition: Sixth editionDescription: xliii, 820 pages : color illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 F544M 2013 (Browse shelf(Opens below))	Available	2016000004102
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 F544M 2013 (Browse shelf(Opens below))	Available	2017000001501

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Previous						No cover image available	No cover image available	Next
Previous	HF5415.123 F544M 2002 Marketing communications : contexts, strategies and applications /	HF5415.123 F544M 2002 Marketing communications : contexts, strategies and applications /	HF5415.123 F544M 2006 Marketing communications : engagements, strategies and practice /	HF5415.123 F544M 2013 Marketing communications : brands, experiences and participation /	HF5415.123 F544M 2013 Marketing communications : brands, experiences and participation /	HF5415.123 G642P Public relations in the marketing mix : introducing vulnerability relations	HF5415.123 H377V Value-added public relations : the secret weapon of integrated marketing	Next

Includes bibliographical references and indexes

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