The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer.

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TextPublisher: London ; Philadelphia : KoganPage, 2016Description: xv, 328 pages : illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HE8689.7.M37 B792T 2016 (Browse shelf(Opens below))	Available	2017000000635

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available					Next
Previous	HE8689.4 I573 The international world of electronic media	HE8689.4 M424 Media ownership and control in the age of convergence	HE8689.6 S537T 1995 Telecommunications management : broadcasting/cable and the new technologies	HE8689.7.M37 B792T 2016 The TV brand builders : how to win audiences and influence viewers /	HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web /	HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web /	HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web /	Next

Includes bibliographical references and index.

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