The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer.
Material type:
- text
- unmediated
- volume
- 9780749476687
- HE8689.7.M37 B792T 2016
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HE8689.7.M37 B792T 2016 (Browse shelf(Opens below)) | Available | 2017000000635 |
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HE8689.4 I573 The international world of electronic media | HE8689.4 M424 Media ownership and control in the age of convergence | HE8689.6 S537T 1995 Telecommunications management : broadcasting/cable and the new technologies | HE8689.7.M37 B792T 2016 The TV brand builders : how to win audiences and influence viewers / | HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web / | HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web / | HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web / |
Includes bibliographical references and index.
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