Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK [and three others].

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 A382 2017 (Browse shelf(Opens below))	Available	2017000002804

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Previous	HF5415.1255 A243A 2014 Aaker on branding : 20 principles that drive success /	HF5415.1255 A243A 2014 Aaker on branding : 20 principles that drive success /	HF5415.1255 A325B BrandDigital : simple ways top brands succeed in the digital world /	HF5415.1255 A382 2017 Advances in corporate branding /	HF5415.1255 A766B Branding the nation : the global business of national identity /	HF5415.1255 B372D 2019 Digital luxury : transforming brands & consumer experiences /	HF 5415.1255 B373B Brand meaning /	Next

Includes bibliographical references and index

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