Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch

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Material type: Text

TextPublication details: Worthington, Ohio : Prosper , c2009Description: 128 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5822 B562M (Browse shelf(Opens below))	Available	201109120056
Books	BU Library and Learning Space	Books	Book Shelves	HF5822 B562M (Browse shelf(Opens below))	Available	201109120055

Total holds: 0

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Previous	HF5822 A627H 2014 Hidden persuasion : 33 psychological influence techniques in advertising /	HF5822 B562M Media generations : media allocation in a consumer-controlled marketplace /	HF5822 B562M Media generations : media allocation in a consumer-controlled marketplace /	HF5822 B562M Media generations : media allocation in a consumer-controlled marketplace /	HF5822 C766A Advertising and consumer citizenship : gender, images and rights	HF5822 D583 Diversity in advertising : broadening the scope of research directions /	HF5822 D583 Diversity in advertising : broadening the scope of research directions /	Next

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