Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe

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TextPublication details: New York, N.Y. : Allworth Press, c2009Edition: Updated and rev. edDescription: 325 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 G623E 2009 (Browse shelf(Opens below))	Available	201104280025

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Previous	HD69 .B7 G623C Citizen brand : 10 commandments for transforming brands in a consumer democracy /	HD69 .B7 G623C Citizen brand : 10 commandments for transforming brands in a consumer democracy /	HD69 .B7 G623E Emotional branding : the new paradigm for connecting brands to people /	HD69.B7 G623E 2009 Emotional branding : the new paradigm for connecting brands to people /	HD69 .B7 G726B The brand innovation manifesto : how to build brands, redefine markets and defy conventions /	HD69 .B7 G733B Branding across borders : a guide to global brand marketing /	HD69 .B7 G733B Branding across borders : a guide to global brand marketing /	Next

Includes bibliographical references and index

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