Advertising media planning : a brand management approach / Larry D. Kelley [and three others] ; with Donald W. Jugenheimer

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TextPublisher: New York, N.Y. : Routledge, 2023Edition: Fifth editionDescription: 301 pages : illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5826.5 K444A 2023 (Browse shelf(Opens below))	Available	2025000000140

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