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CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2004
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.5 B543C, ...

Handbook of CRM : achieving excellence in customer management / Adrian Payne by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Elsevier, 2006
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.5 P396H, ...

Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz. by Series: Springer texts in business and economics
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Berlin : Springer Verlag, ©2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 K852C 2012.

Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: San Francisco, Calif. : Jossey-Bass, 2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 H344R, ...

The 4A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth, Rajendra S. Sisodia. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, 2012
Other title:
  • FourA's of marketing creating value for customers, companies and society
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 S537F 2012.

Customer-centric marketing : building relationships, creating advocates, and influence your customer / Aldo Cundari. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Hoboken, N.J. : Wiley, ©2015
Availability: Not available: Checked out (1).

Business process mapping : improving customer satisfaction / J. Mike Jacka, Paulette J. Keller by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Wiley, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.335 J324B.

The frictionless organization : deliver great customer experiences with less effort / Bill Price, David Jaffe. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Oakland, Calif. : Routledge, ©2022
Online resources:
Availability: No items available.

Customer-focused marketing : actions for delivering greater internal and external customer satisfaction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 1993
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 C427C.

The customer marketing method : how to implement and profit from customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Free Press, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C877C.

Agency mania : harnessing the madness of client/agency relationships for high-impact results / Bruno Gralpois. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : SelectBooks, c2010
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.13 G724A, ...

Microsoft Dynamics CRM 4.0 : unleashed / Marc J. Wolenik, Damian Sinay by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Sams, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 W643M.

Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 K444.

Sales management : building customer relationships and partnerships / Joseph F. Hair ... [et al.] by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.4 S243.

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss by Series: Market research in practice series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C667.

Managing sales leads : how to turn every prospect into a customer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.4 D66M.

Social customer relationship management : fundamentals, applications, technologies / Rainer Alt, Olaf Reinhold. by Series: Management for professionals
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Cham : Springer, ©2020
Online resources:
Availability: No items available.

Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 Z545C.

Value proposition design : how to create products and services customers want / written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos. by Series: Strategyzer series
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.5 V348 2014, ...

MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Harvard Business School Press, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.28 M323M.

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