BU Library and Learning Space

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Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by
Edition: Rev. and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Penguin Books, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HB74.P8 T424N 2009.

Consumer psychology of tourism, hospitality and leisure by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wallingford : CABI, 2000
Availability: Not available: Checked out (1).

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Koganpage, 2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 L562B.

Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Worthington, Ohio : Prosper , c2009
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5822 B562M, ...

Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415 S467.

The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Broadway, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM1041 R362C.

The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G726B.

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