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Sales & marketing : 25 keys to selling your products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Lebhar-Friedman, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.25 K354S.

Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444A 2011.

Hegarty on advertising : turning intelligence into magic / John Hegarty. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thames & Hudson, 2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5810 .H43 H432H 2011.

Advertising and sales promotion strategy / Gerard J. Tellis by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 T444A.

The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.] by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Visual Reference, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 P683.

Marketing magic : innovative and proven ideas for finding customers, making sales, and growing your business / Don Debelak by Series: An Adams business advisor
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Holbrook, Mass. : Bob Adams, c1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 D423M.

AMA complete guide to small business advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : American Marketing Association, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 V572A.

Brandstand : strategies for retail brand building / Arthur A. Winters, Peggy Fincher Winters, Carole Paul ; and the editors of Retail Ad World by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Visual Reference, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 W567B.

Promotional strategy by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1975
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 E533P 1975.

Crisis communications : a casebook approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 F427C.

Designing brand experiences / by Robin Landa by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/Delmar Learning, c2006
Availability: Not available: Checked out (1).

Characterising successful fashion blogs and their evaluation metrics / Gediminas Guzelis. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Saarbrucken : LAP Lambert Academic Publishing, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161.C44 G893C.

Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2006
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69 .B7 W433D 2006, ...

Creating passion brands : how to build emotional brand connection with customers / Helen Edwards and Derek Day by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 E382C.

Winning elections with political marketing / Philip John Davies, Bruce I. Newman editors by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Haworth Press, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: JK 2281 W566.

Asian branding : a great way to fly / Ian Batey by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Prentice Hall, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 B373A.

Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2015
Availability: Not available: Checked out (1).

The lovemarks effect : winning in the consumer revolution / Kevin Roberts by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Brooklyn, N.Y. : PowerHouse Books, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 R623L.

Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 W433D.

Branding design 2 / edited by Graphic-sha Publishing Co., Ltd. ; translation Keiko Ihara, Kazuko Fujimoto ; editing Seiki Okuda by Series: New design source book series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Tokyo : The Company, 2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1003 B726 2006.

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