Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 95 results.

Results
		Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten. by Riezebos, Rik Grinten, Jaap van der Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 R539P 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Power brands : measuring, making, and managing brand succes / Jesko Perrey, Tjark Freundt, and Dennis Spillecke. by Perrey, Jesko [author] Freundt, Tjark [author] Spillecke, Dennis [author] Edition: Third revised edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Weinheim : Wiley-VCH 2015 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69 .B7 P477P 2015, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		New product development : an introduction to a multifunctional process by Jones, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.153 J663N. Place hold Save to lists Add to cart (remove)
		Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. by Cagan, Jonathan, 1961- Vogel, Craig M Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : FT Press, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.153 C332C 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Market driven enterprise : product development, supply chains, and manufacturing / Amiya K. Chakravarty by Chakravarty, Amiya K Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Wiley, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD38.5 C424M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo. by Santo, Avi [author] Series: Edition: First edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Austin : University of Texas Press, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 S267S 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Citizen brands : putting society at the heart of your business / Michael Willmott by Willmott, Michael Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD60 W544C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.332.Y66 B473H 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Winning with the P&G 99 : 99 principles and practices of Procter & Gamble's success by Decker, Charles L Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Pocket Books, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9999 .S74P76 D424W. Place hold Save to lists Add to cart (remove)
		Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by Moffitt, Sean Dover, Mike Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 M633W 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Data lifecycles : managing data for strategic advantage / Roger Reid, Gareth Fraser-King and W. David Schwaderer by Reid, Roger Fraser-King, Gareth Schwaderer, W. David Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: QA76.9 .D3 R442D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Contemporary fashion blogosphere : impact of an effective fashion blogs on the current fashion industry / Kristina Sedeke and Payal Arora. by Sedake, Kristina Arora, Payal Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Saarbrucken : LAP Lambert Academic Publishing, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161.C44 S423C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick de [writer of foreword.] Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.332 .Y66 B473H 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson by Nunes, Paul, 1963- Johnson, Brian, 1960- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1 N863M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Innovation and the general manager / Clayton M. Christensen by Christensen, Clayton M Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD53 C474I. Found in Open Library: Place hold Save to lists Add to cart (remove)

First
Previous
1
2
3
4
5

Library Opening Hours

Mon. - Sat. : 8:30 - 20:00

Public Holidays : Closed

Sun. : Closed

Contact Us

9/1 Moo 5, Surat Osathanugrah Library (Building C6), Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120

Phone : 02-407-3888 ext. 2701

E-mail : [email protected]

Knowledge Center

Learning Hub
BU Research
Internal Knowledge Base System

Refine your search

Availability

Authors

Item types

Locations

Series

Topics

Collections

Holding libraries

Home libraries

Languages

Your search returned 95 results.

Library Opening Hours

Contact Us

Knowledge Center