BU Library and Learning Space

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Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444A 2011.

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Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444A.

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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B377A 1996.

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Advertising. Volume 1, Advertising management / edited by Chris Hackley by Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, Calif. : SAGE, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A383.

Advertising management by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1982
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A243A 1982.

ANTACID : a Southeast Asian advertising management simulation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangkok : Oxford Univ. Press, 1982
Availability: Items available for loan: BU Library and Learning Space (5)Call number: HD30.26 M397A, ...

Promotional strategy by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1975
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 E533P 1975.

Promotional strategy : managing the marketing communications process by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 E533P 1994.

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Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444C.

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New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Old Tappan, New Jersey : Pearson Education, 2015
Other title:
  • Managing at the intersection of globalization, localization and personalization
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 L533N 2015, ...

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Creative advertising : an introduction / Miriam Sorrentino. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Laurence King, 2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 S677C 2014, ...

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Advertising management / Donald W. Jugenheimer and Larry D. Kelley. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 J833A. Not available: Checked out (1).

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Hegarty on advertising : turning intelligence into magic / John Hegarty. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thames & Hudson, 2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5810 .H43 H432H 2011.

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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson by
Edition: 4th ed. , completely updated and expanded ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, 2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415 L484G 2007.

Sales & marketing : 25 keys to selling your products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Lebhar-Friedman, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.25 K354S.

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The advertising agency business : the complete manual for management & operation / Eugene J. Hameroff. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Lincolnwood, Ill. : NTC Business Books, c1998
Other title:
  • The advertising agency business : the complete manual for management and operation
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 6178 H353A 1998.

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Advertising and sales promotion strategy / Gerard J. Tellis by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 T444A.

Guerrilla marketing : secrets for making big profits from your small business by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Houghton Mifflin, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 L484G 1998.

Business to business advertising : a marketing management approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1993
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 P377B.

Crisis communications : a casebook approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 F427C.

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