BU Library and Learning Space

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Customer data integration : reaching a single version of the truth / Jill Dyche, Evan Levy by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 D923C.

Mastering data mining : the art and science of customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Wiley, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: QA76.9 .D343 B477M.

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CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2004
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.5 B543C, ...

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Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz. by Series: Springer texts in business and economics
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Berlin : Springer Verlag, ©2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 K852C 2012.

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CRM unplugged [electronic resource] : releasing CRM's strategic value / Philip Bligh, Douglas Turk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2004
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Availability: No items available.

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Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 Z545C.

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Effective sales force automation and customer relationship management : a focus on selection and implementation / Raj Agnihotri, Adam A. Rapp by Series: Selling and sales force management collection / Michael Ahearne and Adam Rapp, editors
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Business Expert Press, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5438.35 A464E.

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Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2015
Availability: Not available: Checked out (1).

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Sams teach yourself Microsoft Dynamics CRM 4 in 24 hours / Anne Stanton by Series: Sams teach yourself in 24 hours
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Sams, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.5 S726S.

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