Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 34 results.

Results
			Promises of the good life : social consequences of private marketing decisions by Sethi, S. Prakash Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, 1979 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 S473P. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Content marketing strategies for dummies / Stephanie Diamond. by Diamond, Stephanie [author.] Series: For dummies Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : John Wiley & Sons, Inc., ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 D525C 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi. by Pulizzi, Joe Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill Education, c2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 P844E, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	ROI of social media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos by Powell, Guy Groves, Steven Dimos, Jerry Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 P683R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Game on : energize your business with social media games / Jon Radoff. by Radoff, Jon Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : Wiley, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 R326G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Game on : energize your business with social media games / Jon Radoff. by Radoff, Jon Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : Wiley, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 R326G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Social media marketing for dummies : elearning kit / by Phyllis Khare. by Khare, Phyllis Series: Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 K427S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by Holt, Douglas B Cameron, Douglas Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford Univ. Press, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 H647C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing 00/01 / editor John E. Richardson by Richardson, John E, 1974- [ed.] Series: Annual editions Edition: 22nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Guilford, Conn. : Dushkin/McGraw-Hill, c2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M374 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson. by Richardson, Brendan Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 R523T 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen, Chris Rowley. by Nguyen, Bang [editor.] Rowley, Chris, 1959- [editor.] Series: Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Amsterdam : Elsevier, ©2015 Other title: Incorporating fairness management Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12.A78 E834 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. by Champniss, Guy Rodes Vila, Fernando Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 C425B 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	A quick start guide to social media marketing : high-impact, low-cost marketing that works / Neil Richardson, Ruth Gosnay and Angela Carroll by Richardson, Neil Gosnay, Ruth Carroll, Angela Series: New tools for business Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 R523Q. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	How to make money with social media : an insider's guide on using new and emerging media to grow your business / Jamie Turner and Reshma Shah by Turner, Jamie, 1961- Shah, Reshma, 1964- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : FT Press, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 T876H. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers. by Falls, Jason Deckers, Erik Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : Que, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 F344N. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant by Grant, John, 1964- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G726B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Consumer culture : history, theory and politics / Roberta Sassatelli by Sassatelli, Roberta Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Los Angeles, Calif. : Sage, 2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC79 .C6 S277C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Do good : how designers can change the world / David B. Berman by Berman, David B Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Berkeley, Calif. : AIGA, 2009 Other title: Do good design : how designers can change the world Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5413 B475D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing and football : an international perspective / edited by Michel Desbordes. by Desbordes, Michel Series: Sports marketing series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Elsevier, 2007 Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV943.9.S64 M374, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen ; with Mallorie Rosenbluth and Meg Riedinger ; new foreword by Carrie Kerpen. by Kerpen, Dave [author] Rosenbluth, Mallorie Riedinger, Meg Carrie Kerpen [writer of foreword] Edition: Revised and expanded second edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, ©2015 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)