Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

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Your search returned 18 results.

Results
		Local cover image Image from Amazon.com	Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King by King, Katie, 1967- [authorr] Janssen, Ruud [author] Luijer, Dennis [author] Bancroft-Turner, David Gray, Dave Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2019 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 K563U 2019. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The long tail : why the future of business is selling less of more / Chris Anderson by Anderson, Chris Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Hyperion, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 A523L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The analytical marketer : how to transform your marketing organization / Adele Sweetwood. by Sweetwood, Adele [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Boston, Mass. : Harvard Business Review Press, ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S933A 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Momentum [electronic resource] : how companies become unstoppable market forces / Ron Ricci, John Volkmann. by Ricci, Ron Volkmann, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	The art of promotion : creating distinction through innovative production techniques / Lisa L. Cyr by Cyr, Lisa L Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1000 C97A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Momentum [electronic resource] : how companies become unstoppable market forces / Ron Ricci, John Volkmann. by Ricci, Ron Volkmann, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	E-shock 2020 : how the digital technology revolution is changing business and all our lives / Michael de Kare-Silver. by De Kare-Silver, Michael Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 D442E 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Transmedia 2.0 : how to create an entertainment brand using a transmedial approach to storytelling / Nuno Bernardo. by Bernardo, Nuno Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Lisboa : beActive books, 2014 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Brand relevance : making competitors irrelevant / David A. Aaker by Aaker, David A Series: The Jossey-Bass business & management series Material type: Text; Literary form: Fiction ; Audience: Specialized; Publication details: San Francisco, Calif. : Jossey-Bass, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 A243B. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post. by Post, Karen Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2012 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69.B7 P677B, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe by Jaffe, Joseph Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : An Adweek Book, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 J333L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Effective sales force automation and customer relationship management : a focus on selection and implementation / Raj Agnihotri, Adam A. Rapp by Agnihotri, Raj Rapp, Adam A Series: Selling and sales force management collection / Michael Ahearne and Adam Rapp, editors Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Business Expert Press, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5438.35 A464E. Found in Open Library: Place hold Save to lists Add to cart (remove)
			TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products by Pettis, Chuck Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM, 1995 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HC79 .H53 P477T, ... Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Creative genius : an innovation guide for business leaders, border crossers and game changers / Peter Fisk by Fisk, Peter Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Capstone, 2011 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD53 F574C, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	E-shock : the new rules : e-strategies for retailers and manufacturers by De Kare-Silver, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke : Palgrave, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.325 .U6 D442E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	E-shock 2000 : the electronic shopping revolution : strategies for retailers and manufacturers by De Kare-Silver, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke : Macmillan Business, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.325 .U6 D442E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Digital minds : 12 things every business needs to know about digital marketing / [author] Husam Jandal ... [et al.]. by Jandal, Husam WSI. (Digital marketing firm) Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Victoria, B.C. : Friesen Press, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 D534 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Network effects and diffusion in pharmaceutical markets : antiulcer drugs by Berndt, Ernst R Pindyck, Robert Stephen, 1945- Azoulay, Pierre Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass : National Bureau of Economic Research, 1999 Availability: No items available. Save to lists Add to cart (remove)