Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

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Your search returned 16 results.

Results
		Image from Amazon.com	Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar by Panwar, J.S, 1948- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New Delhi : Response, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .I5 P368B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Future marketing : targeting seniors boomers, and generations X and Y by Marconi. Joe Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 M372F. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Target marketing : researching, reaching and retaining your target market by Pinson, Linda Jinnett, Jerry Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Upstart Pub. Co., 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 P567T 1996. Place hold Save to lists Add to cart (remove)
			Global marketing and advertising : understanding cultural paradoxes by Mooij, Marieke K. de, 1943- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 M664G. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Branded male : marketing to men / Mark Tungate by Tungate, Mark, 1967- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 T863B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton by Pires, Guilherme Dias Stanton, John Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 P573E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Content marketing strategies for dummies / Stephanie Diamond. by Diamond, Stephanie [author.] Series: For dummies Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : John Wiley & Sons, Inc., ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 D525C 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi. by Pulizzi, Joe Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill Education, c2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 P844E, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij by Mooij, Marieke K. de, 1943- Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. : Sage, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 M664G 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Los Angeles, Calif. : SAGE, c2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.127 M664C 2014, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky by Smilansky, Shaz Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 S644E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Boomer marketing : selling to a recession resistant market / Ian Chaston by Chaston, Ian Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 C427B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine. by Smith, Kerry, 1963- [author.] Hanover, Dan, 1973- [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley, ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 S647E 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe by Jaffe, Joseph Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : An Adweek Book, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 J333L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.332.Y66 B473H 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick de [writer of foreword.] Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.332 .Y66 B473H 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)