Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 26 results.

Results
			IBM 1987 annual report by International Business Machines Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, 1987 Availability: Items available for loan: BU Library and Learning Space (1). Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by Kelley, Larry D, 1955- Jugenheimer, Donald W Sheehan, Kim Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5826.5 K444A 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising management / Donald W. Jugenheimer and Larry D. Kelley. by Jugenheimer, Donald W Kelley, Larry D, 1955- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 J833A. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Handbook of cultural intelligence : theory measurement and applications / editors Soon Ang and Linn Van Dyne ; foreword by Harry C. Triandis. by Ang, Soon [ed.] Van Dyne, Linn, 1949- [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5549.5 .M5 H362. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman by Cwalina, Wojciech Falkowski, Andrzej Newman, Bruce I Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2011 Availability: Items available for loan: BU Library and Learning Space (2)Call number: JF2112 .C3 C824P, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Beyond competition : the economics of mergers and monopoly power by Karier, Thomas Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD2746.5 K374B. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The science and art of branding / Giep Franzen and Sandra Moriarty by Franzen, Giep Moriarty, Sandra Ernst Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 F726S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Readings in advertising, society, and consumer culture / Roxanne Hovland, Joyce Wolburg, Eric Haley editors ; Foreword by Ron Taylor by Hovland, Roxanne [ed.] Wolburg, Joyce M [ed.] Haley, Eric [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5813 .U6 R422. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444A 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors by Wood, Natalie T [ed.] Solomon, Michael R [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM 753 V577. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg by Hovland, Roxanne Wolburg, Joyce M Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2010 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5813 .U6 H684A, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	From book to screen : modern Japanese literature in film by McDonald, Keiko I Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : East Gate Book, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: PL747.55 M322F. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Online journalism ethics : traditions and transitions / Cecilia Friend and Jane B. Singer by Friend, Cecilia Singer, Jane B Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: PN4784 .O62 F743O. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors by MacInnis, Deborah J [ed.] Park, C. Whan [ed.] Priester, Joseph R, 1960- [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 H362. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The hidden screen : low-power television in America / Robert L. Hilliard and Michael C. Keith by Hilliard, Robert L, 1925- Keith, Michael C, 1945- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HE8700.72 .U6 H544H. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media : workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5826.5 K444A 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. by Kelley, Larry D, 1955- Jugenheimer, Donald W Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444A 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)