Aaker on branding : 20 principles that drive success / David Aaker.

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Material type: Text

TextPublication details: New York, N.Y. : Morgan James Publishing, 2014.Description: 208 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 A243A 2014 (Browse shelf(Opens below))	Checked out	2025-08-09	2015000001858

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Includes bibliographical references and index

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