Marketing management : a value-creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2007Description: 466 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 D826M (Browse shelf(Opens below))	Available	200712250017

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Includes bibliographical references and index

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