Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.

By:

Roll, Martin, 1967- [author]

Material type: Text

TextPublisher: New York, N.Y. : Palgrave Macmillan 2015Edition: Second edition, revised and updatedDescription: xx, 335 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781137359162

Other title:

Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia [Portion of title]

Subject(s):

LOC classification:

HD69.B7 R644A 2015

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 R644A 2015 (Browse shelf(Opens below))	Available	2016000004368

Total holds: 0

Includes bibliographical references and index

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Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.

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