Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann

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Material type: Text

TextPublication details: Chicago, Ill. : McGraw-Hill, c2002Description: 232 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 G733B (Browse shelf(Opens below))	Available	200308080072

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Previous	HD69.B7 G623E 2009 Emotional branding : the new paradigm for connecting brands to people /	HD69 .B7 G726B The brand innovation manifesto : how to build brands, redefine markets and defy conventions /	HD69 .B7 G733B Branding across borders : a guide to global brand marketing /	HD69 .B7 G733B Branding across borders : a guide to global brand marketing /	HD69 .B7 G767M Micro branding : build a powerful personal brand & beat your competition /	HD69 .B7 H343B Brand failures /	HD69 .B7 H343B Brand failures /	Next

Includes bibliographical references and index

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