Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw Hill, 2005Edition: International edDescription: 812 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 L34M 2005 (Browse shelf(Opens below))	Available	200501260204

Total holds: 0

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Previous	HF5415.13 K674T Ten deadly marketing sins : signs and solutions /	HF5415.13 K674T Ten deadly marketing sins : signs and solutions /	HF5415.13 L337 Marketing management	HF5415.13 L34M 2005 Marketing management : text and cases /	HF 5415.13 L363V Visual marketing : 99 proven ways for small businesses to market with images and design /	HF5415.13 L435A 1994 Analysis for marketing planning	HF5415.13 L435A 1997 Analysis for marketing planning	Next

Includes bibliographical references and index

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