The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier

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Material type: Text

TextPublication details: Berkeley, Calif. : New Riders, 2003Description: 178 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 N485B (Browse shelf(Opens below))	Available	200603290012

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Previous	HD69.B7 M674G 2009 The global corporate brand book /	HD 69 .B7 M677F From Altoids to Zima : the surprising stories behind 125 brand names /	HD69 .B7 N323L Living brands : collaboration + innovation = customer fascination /	HD69 .B7 N485B The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /	HD69 .B7 N485Z Zag : the number-one strategy of high-performance brands /	HD69 .B7 N547C Customize the brand : make it more desirable-and profitable /	HD69 .B7 N547C Customize the brand : make it more desirable-and profitable /	Next

Includes index

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