Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

By:

Arens, William F

Contributor(s):

Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2008Edition: 11th ed. , McGraw-Hill international edDescription: 712 p. : ill. (chiefly col.), col. mapsISBN:

9780071101059

Subject(s):

ADVERTISING

LOC classification:

HF 5821 A736C 2008

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5821 A736C 2008 (Browse shelf(Opens below))	Available	200807110004

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Previous	HF5821 A736C 2004 Contemporary advertising /	HF 5821 A736C 2006 Contemporary advertising /	HF 5821 A736C 2006 Contemporary advertising /	HF 5821 A736C 2008 Contemporary advertising /	HF 5821 A736C 2011 Contemporary advertising and integrated marketing communications /	HF5821 C366F The future of advertising : new media, new clients, new consumers in the post-television age /	HF5821 C366F The future of advertising : new media, new clients, new consumers in the post-television age /	Next

Includes bibliographical references and indexes

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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

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