Managing brand equity : capitalizing on the value of a brand name / David A. Aaker

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Material type: Text

TextPublication details: New York, N.Y. : Free Press, c1991Description: 299 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 A243M (Browse shelf(Opens below))	Available	200907100115

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Previous	HD69.B7 A243B Brand relevance : making competitors irrelevant /	HD69.B7 A243B Brand relevance : making competitors irrelevant /	HD69 .B7 A243M Managing brand equity : capitalizing on the value of a brand name /	HD69 .B7 A243M Managing brand equity : capitalizing on the value of a brand name /	HD69 .B7 A325B Brandsimple : how the best brands keep it simple and succeed /	HD69 .B7 A325B Brandsimple : how the best brands keep it simple and succeed /	HD69 .B7 A536B 2005 Brand new justice : how branding places and products can help the developing world /	Next

Includes bibliographical references and index

Access no. 200808200006 is photocopy

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