The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2007.Description: 302 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF6146.I58 O544 2007 (Browse shelf(Opens below))	Available	201104280010

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Previous	HF6146 .I58 O537 2005 One show interactive : advertising's best interactive and new media. Volume VIII /	HF6146 .I58 O537 2006 One show interactive : advertising's best interactive & new media. Volume IX /	HF6146 .I58 O537 2007 The one show interactive : advertising's best interactive and new media. Volume 10 /	HF6146.I58 O544 2007 The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /	HF6146 .I58 S687A Advertising and new media /	HF6146.I58 T873A 2008 Advertising 2.0 : social media marketing in a Web 2.0 world /	HF6146 .N7 P735 Premium novelties /	Next

Includes bibliographical references and index

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