Basics of branding : a practical guide for managers / Jay Gronlund.

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Material type: Text

TextSeries: Publication details: New York, N.Y. : Business Expert Press, 2013.Edition: First edDescription: 194 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 G766B 2013 (Browse shelf(Opens below))	Available	2015000002694

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Previous	HF 5415.1255 G662U Uprising : how to build a brand--and change the world--by sparking cultural movements /	HF5415.1255 G725A The ad-free brand : secrets to building successful brands in a digital world /	HF5415.1255 G725A The ad-free brand : secrets to building successful brands in a digital world /	HF5415.1255 G766B 2013 Basics of branding : a practical guide for managers /	HF5415.1255 H344R Romancing the brand : how brands create strong, intimate relationships with consumers /	HF5415.1255 H344R Romancing the brand : how brands create strong, intimate relationships with consumers /	HF5415.1255 H377A Archetypes in branding : a toolkit for creatives and strategists /	Next

Includes bibliographical references and index

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