Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
Material type:
- text
- unmediated
- volume
- 9781119074229
- HF5823 W562B 2016
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HF5823 W562B 2016 (Browse shelf(Opens below)) | Available | 2017000001359 |
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HF5823 W444A 2006 Advertising : principles & practice / | HF5823 W447A 1980 Advertising : what it is and how to do it | HF5823 W447A 1993 Advertising : what it is and how to do it | HF5823 W562B 2016 Beyond advertising : creating value through all customer touchpoints / | HF5823 W743A 1982 Advertising | HF5823 Y686O 2018 Ogilvy on advertising in the digital age / | HF5823 Y686O 2018 Ogilvy on advertising in the digital age / |
Includes bibliographical references and index
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