Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

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TextPublisher: Hoboken, N.J. : John Wiley & Sons, 2016Edition: Second editionDescription: xxiv, 261 pages : illustrationContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 W562B 2016 (Browse shelf(Opens below))	Available	2017000001359

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Previous	HF5823 W444A 2006 Advertising : principles & practice /	HF5823 W447A 1980 Advertising : what it is and how to do it	HF5823 W447A 1993 Advertising : what it is and how to do it	HF5823 W562B 2016 Beyond advertising : creating value through all customer touchpoints /	HF5823 W743A 1982 Advertising	HF5823 Y686O 2018 Ogilvy on advertising in the digital age /	HF5823 Y686O 2018 Ogilvy on advertising in the digital age /	Next

Includes bibliographical references and index

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