Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5837 P373A 2015 (Browse shelf(Opens below))	Available	2017000001503

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Previous edition: 2006

Includes bibliographical references and index

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