BU Library and Learning Space

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What customers like about you : adding emotional value for service excellence and competitive advantage / David Freemantle. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Nicholas Brealey, 2004
Availability: Not available: Checked out (1).

Superior customer satisfaction and loyalty : engaging customers to drive performance / Sheldon D. Goldstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Milwaukee, Wis. : ASQ Quality Press, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.335 G642S.

The loyalty advantage : essential steps to energize your company, your customers, your brand / Dianne M. Durkin by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : AMACOM, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5549.5 .M63 D874L.

Multiple commitments in the workplace [electronic resource] : an integrative approach / Aaron Cohen. by Series: Series in applied psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlhaum Associates, 2003
Online resources:
Availability: No items available.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw-Hill, c2005
Availability: No items available.

Return on customer : creating maximum value from your scarcest resource / Don Peppers, Martha Rogers by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Cyan, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.527 P466R.

Employee engagement : the 'people-first' approach to building a business / David Croston by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Sydney : Moonstone Media, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5549.5 .R58 C767E.

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass. : Harvard Business School Pub. Co., c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 B527C.

Strong brands, strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2015
Availability: Not available: Checked out (1).

Brand failures / Matt Haig by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 H343B.

Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Not available: Checked out (1).

Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Kogan Page, 2015
Availability: Not available: Checked out (1).

Inside the Minds : Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands [electronic resource] Series: Inside the Minds
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Eagan, Minn.] : Aspatore Books, 2001
Online resources:
Availability: No items available.

Customer culture : how FedEx and other great companies put the customer first every day / Michael D. Basch by Series: Financial Times Prentice Hall books
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Financial Times/Prentice Hall, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD58.7 B372C.

Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw-Hill, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 S743S.

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