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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 3rd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C568I 2007.

Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 E234M 2015.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2004.

Creative marketing communications : a practical guide to planning, skills and techniques by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 Y324C 2001.

Integrated marketing communications : a systems approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S573I.

Marketing communications : frameworks, theories and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M.

Marketing communications : contexts, contents and strategies by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Time/Prentice Hall, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 1999.

Developing a creative and innovative integrated marketing communications plan : a working model by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 O323D.

Advertising and promotion : an integrated marketing communications perspective / George Belch and Michael Belch by
Edition: Eleventh edition, McGraw-Hill Education International edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: New York, N.Y. : McGraw Hill Education, ©2018
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B442A 2018.

Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.123 S545A 2003.

Marketing communications : contexts, strategies and applications / Chris Fill by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, 2002
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 F544M 2002, ...

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. by
Edition: Fifth edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Australia : Cengage Learning, ©2015
Other title:
  • Guide to marketing communication plans
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2015.

Marketing communications : engagements, strategies and practice / Chris Fill by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 2006.

Campaign communication and political marketing / Philippe J. Maarek by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley-Blackwell, 2011
Availability: Items available for loan: BU Library and Learning Space (2)Call number: JK2281 M327C, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 8th ed. , McGraw-Hill international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B442A 2009.

Advertising campaign strategy : a guide to marketing communication plans by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Dryden Press, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2000.

Marketing : a guide to the fundamentals / Patrick Forsyth. by Series: Economist books
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Profile, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 F677M 2009.

Value-added public relations : the secret weapon of integrated marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 H377V.

Creative marketing communications : a guide to planning, skills and techniques by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 Y324C 1998.

Sports sponsorship and marketing communications : a European perspective / Wim Lagae by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, c2005
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 L332S, ...

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