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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Elsevier, 2010
Availability: Not available: Checked out (1).

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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 D423C 2006.

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Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2013
Availability: Not available: Checked out (1).

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