ปลาเล็กกินปลาใหญ่ : กลยุทธ์พลิกเกมการตลาด เพื่อต่อกรกับแบรนด์ผู้นำ = Eating the big fish : how challenger Brands can compete against brand leaders / อาดัม มอร์แกน, เขียน ; ดนัย จันทร์เจ้าฉาย, แปล.

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TextPublication details: กรุงเทพฯ : ดีเอ็มจี, 2545.Description: 301 หน้าISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.15 ม265ป (Browse shelf(Opens below))	Available	200211200032
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.15 ม265ป (Browse shelf(Opens below))	Available	200211200037

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