Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

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TextPublisher: Hoboken, N.J. : John Wiley & Sons, 2016Edition: Second editionDescription: xxiv, 261 pages : illustrationContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 W562B 2016 (Browse shelf(Opens below))	Available	2017000001359

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Includes bibliographical references and index

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